Category Archives for Crown Advantage

Sears Brings Back Its Print Catalog

After years of seeing sales and foot traffic dwindle, Sears Holdings Corp. has a new strategy for enticing shoppers: bringing back a print catalog.The department-store chain will publish a 120-page “wish book” this holiday season, reviving a catalog that hasn’t been available since 2011. This time around, the 131-year-old retailer is going for something a […]

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Use Neuromarketing in Your Direct Mail

So what is Neuromarketing? It’s marketing that focuses on the brain. Since the brain makes all of our decisions, we should target our marketing there. Most current direct mail marketing is focused on upper brain function that involves reasoning, sometimes with emotion. This is the wrong approach. It involves too much thinking and is a […]

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The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing

Antiquated. Outdated. Unnecessary. Ask an inbound-only marketer about print collateral, and these are the words you might hear in response.Meanwhile, marketers who see the big picture are using creative, conceptual leave-behinds to put a bow on their brand experience and make a tangible impression. With digital becoming the more prevalent marketing medium, there are moments […]

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The Bold Benefit of Color

Color isn’t just for special occasions when you want to impress or add a little emphasis. Color makes an enormous impact in everyday use – from marketing and advertising materials to dazzling your boss with engaging presentations and getting that proposal approved. Here’s why you should use it more liberally in your everyday communications.Capturing the […]

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8 Reasons Why Direct Mail is Critical in B2B Marketing

Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why.1. Direct mail doesn’t require opt-in. You don’t have to get recipients’ permission to send direct mail. Unlike email and text messaging, people don’t have to opt in. […]

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How Logos Became the Most Important Quarter-Inch in Business

by Rob Walker, Fortune 500Suppose Uber —to pick a random example of a distinctly digital-era company—had been founded in 1909. Obviously it would have had a different business model (not involving a smartphone app), but let’s say it involved efficiently moving people from place to place. What, in those days, might have been this firm’s […]

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Paper Beats Digital, According to Neuroscience

There’s good news for printers and paper companies. Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains.In the last decade, every marketer as been engaged in some kind of “print to digital” transformation. Glossy brochures, direct mail pieces, bulky manuals, and […]

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Crown Wins 2017 PIA Awards

Congratulations to Crown Connect for winning three 2017 Printing Industries Association of Southern California “Best of Category” awards. The annual PIASC Awards represent the best among submissions from all of its Southern California members.Over the years Crown Connect has been the recipient of many of the PIASC awards including several prestigious Ben Franklin Awards, representing […]

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Print Promotes Forests

There are many misconceptions about the environmental impact of print on paper. Since printers and their suppliers use natural resources—trees—as a substrate for their products, many people think that by forgoing printing, they are saving trees and making the right choice for the environment. However, the exact opposite is true.Print Values TreesMuch paper now comes […]

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Why is Print Enjoyable?

Print is an Enjoyable Experience. As digital platforms continue to grow in popularity, many of those who previously believed that digital would replace print are coming to recognize a new reality. It’s not “digital OR print.” It’s “digital AND print.” One of the primary reasons for this is that print provides a very different experience than […]

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