Category Archives for Crown Advantage

What Did Virginia Tech Learn About Digital Versus Print Publications?

 Facing budgetary pressures, many organizations are considering changing their print magazines to online publications. A recent Virginia Tech study1, however, indicates that this might not be wise.  Subscribers to Virginia Tech’s alumni publication were sent either a print version of the magazine or an email invitation linking to the online version of the magazine, and then […]

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Print Engages Customers

​Surprisingly, Millennials—the most digital-savvy generation—find print particularly engaging.58% of Millennials enjoy looking at ads in magazines.149% made a purchase because of something in a magazine.249% of Millennials took print coupons with them to the store inthe past 30 days.382% of Millennials read direct mail from retail brands.450% of Millennials love and look forward to receiving […]

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Questions to Ask When Planning Direct Mail Campaigns

All mail campaigns are not created equally! When creating and maintaining a direct mail campaign, it is of paramount importance that you continually critique and monitor your results. All mail campaigns are not created equally, nor do they always yield positive results. You must build on positives and tweak the elements that are not particularly working […]

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Crown Connect Wins Print Excellence Awards

On April 13, the Printing Industries Association of Southern California (PIASC) hosted Graphics Night 2018. This gala event, held at the elegant Pacific Palms Resort, celebrated winners of the 2018 PIASC Print Excellence Awards and was attended by CEOs and representatives of many leading Southern California printing companies. At the end of the evening Crown Connect […]

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Why You Won’t Stop Getting Direct Mail

Some chains—and even online startups—have learned they risk losing business without a steady flow of weekly circulars to nudge shoppers. One old-school retailing trick has survived the e-commerce shakeout—the lowly advertising circular. Some grocers and other retail chains have learned they risk losing business without a steady flow of paper mailings nudging shoppers to stores. Even online […]

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7 Elements of Print Advertising

A good print advertisement can present your product to new eyes. Successful print ads convey information about your products and store. They include a clear and specific offer, along with information about how readers can act on that offer. Not all print ads are created equal, however. In order to maximize your investment, include all […]

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Sears Brings Back Its Print Catalog

After years of seeing sales and foot traffic dwindle, Sears Holdings Corp. has a new strategy for enticing shoppers: bringing back a print catalog. The department-store chain will publish a 120-page “wish book” this holiday season, reviving a catalog that hasn’t been available since 2011. This time around, the 131-year-old retailer is going for something a […]

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Use Neuromarketing in Your Direct Mail

So what is Neuromarketing? It’s marketing that focuses on the brain. Since the brain makes all of our decisions, we should target our marketing there. Most current direct mail marketing is focused on upper brain function that involves reasoning, sometimes with emotion. This is the wrong approach. It involves too much thinking and is a […]

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The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing

Antiquated. Outdated. Unnecessary. Ask an inbound-only marketer about print collateral, and these are the words you might hear in response. Meanwhile, marketers who see the big picture are using creative, conceptual leave-behinds to put a bow on their brand experience and make a tangible impression. With digital becoming the more prevalent marketing medium, there are moments […]

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The Bold Benefit of Color

Color isn’t just for special occasions when you want to impress or add a little emphasis. Color makes an enormous impact in everyday use – from marketing and advertising materials to dazzling your boss with engaging presentations and getting that proposal approved. Here’s why you should use it more liberally in your everyday communications.Capturing the […]

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