Category Archives for Crown Advantage

Paper Beats Digital, According to Neuroscience

There’s good news for printers and paper companies. Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains.In the last decade, every marketer as been engaged in some kind of “print to digital” transformation. Glossy brochures, direct mail pieces, bulky manuals, and […]

Read More »

Crown Wins 2017 PIA Awards

Congratulations to Crown Connect for winning three 2017 Printing Industries Association of Southern California “Best of Category” awards. The annual PIASC Awards represent the best among submissions from all of its Southern California members.Over the years Crown Connect has been the recipient of many of the PIASC awards including several prestigious Ben Franklin Awards, representing […]

Read More »

Print Promotes Forests

There are many misconceptions about the environmental impact of print on paper. Since printers and their suppliers use natural resources—trees—as a substrate for their products, many people think that by forgoing printing, they are saving trees and making the right choice for the environment. However, the exact opposite is true.Print Values TreesMuch paper now comes […]

Read More »

Why is Print Enjoyable?

Print is an Enjoyable Experience. As digital platforms continue to grow in popularity, many of those who previously believed that digital would replace print are coming to recognize a new reality. It’s not “digital OR print.” It’s “digital AND print.” One of the primary reasons for this is that print provides a very different experience than […]

Read More »

Staying Green

CROWN CONNECT cares about conservation and the environment. We are reminded always of the multitude of magnificent species with whom we share a small, fragile planet and that we are all stewards – all of us have an obligation to learn, restore…

Read More »

Wide Format: Get Noticed!

Making a BIG ImpressionLarge format signs, posters, decals and banners can help you build brand awareness and brand loyalty, which helps to generate leads and retain customers. Whether you’re a retail store, small business, non-profit organization or a marketing, training or human resource manager of a corporation, large format graphics can help you attain your […]

Read More »

Variable Data Printing

The proper use of personalized variable data digital printing (also known as variable data printing – VDP) will greatly increase the acceptance of your message to your intended audience. It will also increase your chances of getting the response rate

Read More »