Category Archives for Crown Advantage

Crown Connect Wins Print Excellence Awards

On April 13, the Printing Industries Association of Southern California (PIASC) hosted Graphics Night 2018. This gala event, held at the elegant Pacific Palms Resort, celebrated winners of the 2018 PIASC Print Excellence Awards and was attended by CEOs and representatives of many leading Southern California printing companies.At the end of the evening Crown Connect […]

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Why You Won’t Stop Getting Direct Mail

Some chains—and even online startups—have learned they risk losing business without a steady flow of weekly circulars to nudge shoppers.One old-school retailing trick has survived the e-commerce shakeout—the lowly advertising circular.Some grocers and other retail chains have learned they risk losing business without a steady flow of paper mailings nudging shoppers to stores. Even online […]

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7 Elements of Print Advertising

A good print advertisement can present your product to new eyes. Successful print ads convey information about your products and store. They include a clear and specific offer, along with information about how readers can act on that offer. Not all print ads are created equal, however. In order to maximize your investment, include all […]

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Sears Brings Back Its Print Catalog

After years of seeing sales and foot traffic dwindle, Sears Holdings Corp. has a new strategy for enticing shoppers: bringing back a print catalog.The department-store chain will publish a 120-page “wish book” this holiday season, reviving a catalog that hasn’t been available since 2011. This time around, the 131-year-old retailer is going for something a […]

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Use Neuromarketing in Your Direct Mail

So what is Neuromarketing? It’s marketing that focuses on the brain. Since the brain makes all of our decisions, we should target our marketing there. Most current direct mail marketing is focused on upper brain function that involves reasoning, sometimes with emotion. This is the wrong approach. It involves too much thinking and is a […]

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The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing

Antiquated. Outdated. Unnecessary. Ask an inbound-only marketer about print collateral, and these are the words you might hear in response.Meanwhile, marketers who see the big picture are using creative, conceptual leave-behinds to put a bow on their brand experience and make a tangible impression. With digital becoming the more prevalent marketing medium, there are moments […]

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The Bold Benefit of Color

Color isn’t just for special occasions when you want to impress or add a little emphasis. Color makes an enormous impact in everyday use – from marketing and advertising materials to dazzling your boss with engaging presentations and getting that proposal approved. Here’s why you should use it more liberally in your everyday communications.Capturing the […]

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8 Reasons Why Direct Mail is Critical in B2B Marketing

Day in and day out, you are bombarded with false messaging that direct mail is dead. The reality is that direct mail remains critical. Here are eight reasons why.1. Direct mail doesn’t require opt-in. You don’t have to get recipients’ permission to send direct mail. Unlike email and text messaging, people don’t have to opt in. […]

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How Logos Became the Most Important Quarter-Inch in Business

by Rob Walker, Fortune 500Suppose Uber —to pick a random example of a distinctly digital-era company—had been founded in 1909. Obviously it would have had a different business model (not involving a smartphone app), but let’s say it involved efficiently moving people from place to place. What, in those days, might have been this firm’s […]

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Paper Beats Digital, According to Neuroscience

There’s good news for printers and paper companies. Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains.In the last decade, every marketer as been engaged in some kind of “print to digital” transformation. Glossy brochures, direct mail pieces, bulky manuals, and […]

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