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Mail Delivers – For You!

Direct Mail Delivers

Direct mail is proven, time and time again, to be the best method of getting your marketing message read and the response success you are looking for. Direct Mail Delivers!

Direct mail is hands down the best response motivator. Getting your message printed right, dropped at the USPS distribution center on time and delivered directly to your target audience is what you should expect and demand from your marketing services provider. So, when you launch your next direct marketing campaign, why not print and mail it with the same provider. Shorten your production time and mailing schedules by producing everything all under one convenient roof. Let CROWN CONNECT do it all and we can take the risk out of your next mailing. We know and understand all of the current USPS regulations and rules, so you don't have to.

Mailing mistakes can be pricey: heading off potential mailing problems before they occur is priceless! Because our digital presses can personalize each individual piece, we can address your postcard or direct mail piece as it’s being printed, which can mean faster turnaround. And, because we can print and address on press rather than using standard inkjet addressing equipment or labels, the barcode and address line can be printed in colors or a unique font to complement your design or company logo. Personalized MAIL DELIVERS the best results!

Database Management

Everything is about the list! A clean, high quality list means you reach your intended audience and can stretch your budget with less undeliverable mail.

We know how to make sure your list is accurate and in compliance with postal regulations so you will get the best postal discount and lowest postage rates. We are able to combine lists, add additional data to your list, and make sure your list is tailored to your specific demographics.

Database Services Include:​

  • List Compilation
  • List Merge and Dupe Detection
  • Address Updating
  • Data Enhancement
  • Post Presort, Zip + 4
  • Custom Programming
  • Expertise that takes the stress and risk out of mailing
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Let Crown Show You Why Print is So Powerful!

The Power of Print

Print is a powerful medium — and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of television, telemarketing and the internet by providing an extra dimension… one that’s warm, inviting and highly personalizable. Use it to reinforce your brand’s message, introduce new products or services and drive traffic to your website.

From printed ads in magazines and newspapers to postcards, direct mail packages, catalogs, door hangers, newsletters, billboards and more, print is an effective way to increase sales.

  • Print Gets Read:
    80% of households either read or scan advertising mail sent to their household. [1]
  • Print Gets Response:
    2.24% direct order response rate for printed catalogs, compared with just 0.48% from emails. [2]
  • Print Influences Decisions:
    76% of customers have been directly influenced to purchase by direct mail. [3]
  • Print Drives New Business:
    70% of customers made a purchase because of a direct mail promotion. [4]
  • Print Leads To Repeat Business:
    70% of customers renewed a business relationship because of a direct mail promotion. [5]
  • Print Increases Online Search:
    67% of online search is driven by offline messages; 39% ultimately make a purchase. [6]
  • Print Increases Online Sales:
    76% of users surveyed purchased an item or service thanks to a direct mail piece. [7]
[1] United States Postal Service (2007). Household Diary Study. [2] DMA Response Rate Report (2008). [3] 2009 Channel Preference Study. [4] 2008 DMA /Pitney Bowes Direct Mail Survey. [5] Ibid. [6] iProspect Offline Channel Influence on Online Search Behavior Study (2007). [7] Exact Target, 2009 Channel Preference Study

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Color Shouts it Out!

Color makes a world of difference from the very first impression. Copy and content are obviously of the utmost of importance when trying to get your message received by a target audience. However, you can’t just talk the talk anymore. In today’s cluttered marketing environment you have to shout your message. And, nothing shouts louder than color!

In addition to a logo or an icon, a company’s brand that also includes colors will actuate a direct connection to a customer’s recollection of that brand. Without color, a brand or a marketing medium’s power is weakened. Color can also be very emotional. You may not consciously “think” about color, but subliminally your brain still processes and interprets its meaning.

When communicating with a customer or prospective customer with any marketing campaign, color, along with a strong message increases the emotional response rate and stirs quicker action with your intended target. Color makes a significant contribution to the effectiveness of any printed collateral or marketing materials. It differentiates and helps develop a unique connection with products, services and your company or organization’s identity. If you want to receive a higher rate of response to your next marketing message or advertisement, color will greatly increase your chances for success.

Color and Direct Mail

Direct-mail campaigns are designed to get your targeted market’s attention and encourage a response. Whether it’s a self-mailer, an envelope mailer, a catalog or brochure, each format has its own inherent response characteristics. Color can be the “game changer” to all media! Color can be used to increase the appeal of the mailing itself or it can also be used to support the offers. Products in color are more realistic, offers more compelling, and logos are more recognizable. One axiom of direct mail states that a response is driven by three elements: 40% is your list, 40% is your offer, and 20% is your creative influence. Each can be enhanced with color.

Of course, with any mail campaign you’ll want to start with a good list. Make sure your list is accurate and composed of the people you want to reach. You want to target the ones who can buy your products or services, or who have bought your products or services in the past. But once you’ve settled on your list and an appropriate offer, the next challenge is to choose the appropriate creativity to get a reader to open and read your message. This is where color can make the difference.

Using color directly on the envelope, for example, can encourage people to stop, look, and open the mailing piece as soon as they receive it. This leads to a higher response rate, and ultimately a more successful direct-mail campaign. When color is used appropriately within your creative layout to reinforce an offer, it maximizes the chances of a desired response to the key components of your mailing campaign.

When adding the element of on-demand, variable data printing to your mailer, you will also increase your response rate by personalizing your message with “color on the fly”. The more targeted the application of color is, the better your response will be.