Print Engages Customers

Surprisingly, Millennials—the most digital-savvy generation—find print particularly engaging.

  • 58% of Millennials enjoy looking at ads in magazines.1
  • 49% made a purchase because of something in a magazine.2
  • 49% of Millennials took print coupons with them to the store in
    the past 30 days.3
  • 82% of Millennials read direct mail from retail brands.4
  • 50% of Millennials love and look forward to receiving retail
  • 49% of Millennials wish that some companies they do business
    with had a catalog.6
  • 40% of Millennials buy more from companies when they
    receive a catalog.7
  • 42% of Millennials prefer political mail over other forms of political advertising, and political mail prompts them to take action. Because of political mail, 66 percent of millennials are likely to research the candidate, with 54 percent visiting the candidate’s website. 8
    1-7Quad Graphics, “Millennials: An Emerging Consumer Powerhouse,” December 2015
    8 United States Postal Service and the American Association of Political Consultants (AAPC), “Political Mail and Millennials: Young Voters Paying Close Attention to Direct Mail,” May 2016