Choose Print Because…
Print is Powerful!
The printed word on paper, enhanced with effective images, has enormous power to communicate your marketing message to your customers or potential customers. Why is print so powerful? Because print is:
Stimulating: Print stimulates the senses. People enjoy holding a printed piece in their hands, feeling the paper in their fingers. It’s a tangible media that provides a feeling of substance that electronic media just can’t deliver.
Accessible: Print is easily accessed – no need to upload information or deal with wait time, compatibility or network access issues. With print you don’t have to keep anything charged or worry about screen glare. Print is highly portable as well, ready for you to “grab and go” on a moment’s notice. Print is a “hard-copy”, a reference, something you make notes on or write on if you wish.
Trusted: Print is a vital part of our lives. People trust print. They feel comfortable using it. They can’t fast-forward past it or delete it with a simple click of a button.
Persuasive: Print is a proven sales booster. Studies show that 13% more is spent by online shoppers who receive a direct mail piece directing them to an online site than by those who do not receive a direct mail piece, and 28% more is spent by online shoppers who receive a catalog associated with an online site than by those who do not receive a catalog.1 To get results from your marketing campaigns, choose print.
Do You Know The Facts About Print?
A few facts that might surprise you about the power of print. Watch this short video to let us show you the facts about delivering your message to exactly the right person.
Print Drives Both On & Off Line Sales
Print is a powerful media…and its power is multiplied when used as an intricate part of a multi-channel campaign. Print enhances the impact of television, telemarketing and the internet by providing an extra dimension that’s warm, inviting and highly personalizable. Use it to reinforce your brand’s message, introduce new products or services and drive traffic to your website.
From printed ads in magazines and newspapers to postcards, direct mail packages, catalogs, door hangers, newsletters, billboards and more, companies everywhere are using print to effectively increase their sales. They understand that:
Print Gets Read – 80% of households either read or scan advertising mail sent to their household. 
Print Gets Response – 2.24% direct order response rate for printed catalogs, compared with just 0.48% from emails. In fact, catalogs have the second highest response as a marketing option, after telemarketing. 
Print Influences Decisions – 76% of customers have been directly influenced to purchase by direct mail. 
Print Drives New Business – 70% of customers renewed a business relationship because of a direct mail promotion. 
Print Leads to Repeat Business – 70% of customers renewed a business relationship because of a direct mail promotion. 
Print Increases Online Search – 67% of online search is driven by offline messages; 39% ultimately make a purchase. 
Print Increases Online Sales – 76% of internet users surveyed have been directly influenced to purchase an item or service thanks to a direct mail piece. 
With results like these, it’s no wonder so many successful organizations choose print.
 United States Postal Service (2007). Household Diary Study.
 DMA Response Rate Report (2008).
 2009 Channel Preference Study.
 2008 DMA /Pitney Bowes Direct Mail Survey.
 iProspect Offline Channel Influence on Online Search Behavior Study (2007).
 Exact Target, 2009 Channel Preference Study