Category Archives for Marketing Tips

Straight Talk: Print vs. Digital Media

1 A Bias for Action: The neuroscience behind the response-driving power of direct mail (study from Choose Print Research page)2 What did Virginia Tech Learn about Digital versus Print Publications? (article from Choose Print Free Resources page)3 Has Digital Advertising Rendered Direct Mail Obsolete? (article from Choose Print Free Resources page)4 Breaking Through the Noise: How direct […]

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The role of print marketing in a digital world

Over the last 10 to 15 years, technology has drastically changed workplace attitudes and processes. Mobile devices, CRM systems, cloud computing and big data have all left their marks on the way we work, run businesses and ‘do’ marketing. According to McKinsey, technology drives business value in four ways, by enhancing connectivity, automating manual tasks, improving […]

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20 Ways to Share the Color Knowledge

Color captures attention, enhances productivity, improves communications and helps boost sales.Research has proven that using color in business documents can have measurable results. The following examples have been selected from a variety of sources to demonstrate the power your black-and-white documents can achieve when produced in color.Capture AttentionColor emphasizes critical information and conveys a sense of […]

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